The best time to plant a tree was 20 years ago.

The second best time is now.

Believe. Transform. Conquer.

Believe. Transform. Conquer.

OUR PROGRAMS

"The T.L.C." program is tailored entirely to you. Each element, from workouts to nutrition, is customized to meet your goals and needs, while also providing support in areas like mindset, habits, and overall well-being, ensuring a truly personalized path to success.

“The Natural Way” is designed for those starting their fitness journey with a focus on holistic health. This program emphasizes natural methods, avoiding chemicals, and rebooting both body and mind. Begin or reboot your fitness path with conscious awareness and balance.

The “Straight to the Point” program is for those ready to push their limits. It’s the most intense plan, demanding full commitment and effort for maximum results. If you’re prepared for serious change, this is your path.

about
James

With over a decade of experience in the fitness space and as an international fashion and fitness model, I’ve worked with some of the world’s leading sports brands, gaining invaluable insights into health, fitness, and unlocking my potential. But my journey has always been about more than just training and modeling.

From ice baths at 5 a.m. in the dead of winter to embarking on week-long water fasts in the jungle, I’ve pushed my limits to discover what truly works. I’ve explored the full spectrum of nutrition—living as fully plant-based, fully carnivore, fully frugivor and more—gaining immense knowledge through these experiences.

While these challenges have shaped my life, my true passion lies in helping others transform theirs. I’ve honed proven strategies for losing weight (waste), muscle building, and so much more.

Now, I’m here to pass that expertise on to you. Whether you’re just starting your fitness journey or striving to reach new heights, I’m committed to helping you achieve your goals, build lasting confidence, and improve your overall well-being.

lets talk…

When we plan to start something, the hardest step to take is normally the first as It requires us to embrace the unknown. It is through this leap of faith however that we begin to transform our potential into reality.